A new TikTok trend which has been doing the rounds suggests that a spoonful of butter might help your baby sleep through the night. This has since been debunked, but what causes these ideas and trends to spread so quickly, and why do we believe them?Kieran is joined by Stephen O’Leary, CEO of Olytico and Pete Lunn, Founder and Head of the ESRI's Behavioural Research Unit to discuss.

A new TikTok trend which has been doing the rounds suggests that a spoonful of butter might help your baby sleep through the night. This has since been debunked, but what causes these ideas and trends to spread so quickly, and why do we believe them? Kieran is joined by Stephen O’Leary, CEO of Olytico and Pete Lunn, Founder and Head of the ESRI's Behavioural Research Unit to discuss.

Why do we fall for TikTok trends?

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Why do we fall for TikTok trends?

Why do we fall for TikTok trends?

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