Love Island is a typical example of a show that people love to hate-watch. The practice has become more and more widespread in recent years with the rise of streaming platforms. It seems mutual hatred makes for a strong bond!

The term was actually invented back in 2012 by Emily Nussbaum, a well-known critic for the New Yorker. She talked about how she couldn’t stop watching musical drama series Smash, despite finding it terrible from start to finish. It’s along the same lines as the “So bad it’s good” trend, which Ryan Bailey used to name his hugely popular podcast, which explored all the pop culture we love to hate.

How exactly does one hate watch then? Why do people keep watching shows they don’t like? In under 3 minutes, we answer your questions !

Date of first release : 15th of July, 2022

To listen to the last episodes, you can click here :

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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