Think the secret to getting rich is finding the next Nvidia, picking the perfect fund manager, or making clever moves before everyone else?

Well, this episode is here to change that.

Today we're looking at the investment strategy that was once labelled as boring, uninspiring and almost impossible to sell, but went on to reshape the way millions of people invest.

Index investing started with a simple idea: stop trying to beat the market, and own it instead.

It sounds almost too basic to work. But when you take a closer look, simple can become seriously powerful.

In this episode, we unpack why "average" market returns may be better than they sound, why more activity does not always mean better results, and why the hardest part of investing is often leaving a good plan alone.

In this episode:

• Why trying to beat the market is harder than it looks

• The hidden cost of constantly tinkering with your investments

• Why "boring" can be a serious advantage

• The behaviour trap that catches even confident investors

• How a simpler strategy can help keep more of your money working for longer

• What to think about before making your next investment move

This one is for anyone who has ever looked at their portfolio and thought, should I be doing more? Because by the end, you may realise the better question is: am I doing too much? FURTHER LISTENING: Find our playlist full of episodes about investing in the share market here. WANT HELP WITH YOUR INVESTMENT STRATEGY?: At Guidance Financial Services, we use an index-at-the-core strategy. Book your appointment here. WANT TO STAY ACROSS WHAT'S MOVING THE MARKETS?: Subscribe to GainingCHOICE, our weekly email unpacking the key headlines and what to pay attention to.

GOT A FINANCE QUESTION FOR PAUL?: Send it to [email protected], and it could be featured in his Ask an Expert column each Sunday in The Age and Sydney Morning Herald.

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