If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you.

In this episode I'm sharing a small change to the podcast (more solo episodes, and moving to fortnightly), and why that decision is actually the exact lesson I want to talk about: doing more isn't what gets you booked. Doing the right things, on purpose, is.

I break down the difference between passive marketing (your social media, your blog, your SEO) and active marketing (campaigns that actually create a reason to book), and I walk you through a real campaign I'm running in my own studio right now, Dogs of the Season.

I'm also launching a new segment called Off the Record. If there's something you're stuck on, send me an anonymous voice note and I'll coach you through it on air.

In this episode:

• Why posting more often isn't the same as being booked
• Passive vs active marketing, and why you need both
• The Dogs of the Season campaign, start to finish
• How a 12-month marketing calendar lets you plan once and repeat
• Why marketing now is what fills your spring and autumn seasons
• One active campaign to plan this week

Work with me in the mastermind

The mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset.

Click here for more info: The Consistent Bookings Mastermind

📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Drop me a voice note or DM on instagram for the "Off the Record Segment".

Email: [email protected]

Free Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit

Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer