America’s sweetheart - or the face of a quiet eugenics campaign? In this episode, we unpack the new Sydney Sweeney x American Eagle ad that’s been praised by the right as a return to “traditional American values” — and why it has people whispering about the Great Replacement Theory.

From Trump chiming in to say he “loves it” to online conservatives treating Sydney like the poster girl for “healthy, white motherhood,” we explore how fashion branding becomes soft propaganda, how the ad taps into white nationalist aesthetics, and why it’s never just denim.