Phil Knight, Nike's founder, might hold the all-time record for taking punches to the face.  From giving up 49% of his company to a part-time advisor; to having Prefontaine, a famous runner and Nike's main ambassador, die unexpectedly; to getting blindsided with a $25M import tax when he could not afford it. Anything that could go wrong, did.

In this episode, multi-time founder Rob Woodbridge and Pablo Srugo go over Phil Knight's (founder/CEO Nike) road to product-market fit and why we believe he is the CEO all founders should imitate.

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