March 10, 2025

Why Fashion Needs a Revolution—A 1Granary Perspective

35 minutes

Fashion thrives on newness but resists change, celebrates young designers yet makes survival nearly impossible. Olya Kuryshchuk, founder of 1Granary, knows this contradiction well. What began as a student-run blog at Central Saint Martins has become one of the industry’s most unfiltered voices, exposing the gaps between talent, opportunity, and success.

In this episode, Kuryshchuk unpacks why magazine editors are shifting to brand consulting, how ageism shapes studio culture, and why true innovation isn’t about aesthetics but structure, sustainability, and survival. With characteristic candor, she lays bare fashion’s broken pipeline, the illusion of overnight success, and what it actually takes to build a lasting career today.

"What’s contemporary now? Long-term thinking. Creating with intention. The industry is obsessed with speed, but the future belongs to those who build for longevity." - Olya Kuryshchuk

Episode Highlights:

The Birth of 1Granary – What started as a student project at Central Saint Martins became a global fashion education platform.

The Reality of Fashion Education – A degree from a top school doesn’t guarantee success—80% of graduates don’t find jobs in the industry.

Acting as a Designer Union – 1Granary advocates for young designers, exposing industry flaws and providing career guidance.

The Power of Community – Success in fashion isn’t just about talent; strategic relationships and collaborations shape careers.

Why Editors Are Moving to Brand Consulting – Traditional media salaries are low, while brands offer better pay and creative freedom.

Ageism in Fashion – Studios are filled with designers under 30, and career paths for women over 40 are nearly nonexistent.

The Industry’s Broken Pipeline – Young designers either join big brands or struggle to launch their own—a middle path is missing.

The Harsh Truth About Fashion’s Business Model – Many emerging designers can’t sustain their brands, despite industry hype.

Fashion’s Double Standard on Sustainability – Big brands have the power to create real change, but it’s indie designers who often lead the charge.

What’s Contemporary Now? – Long-term thinking—in an industry obsessed with speed, real impact comes from sustainability and intention.

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By What's Contemporary

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