Insights Unlocked

Why Focusing on User Outcomes (Not Outputs) Is the Future of Product Development


Listen Later

Episode web page

-----------------------

>>> Insights Unlocked audience survey <<<

Link https://bit.ly/3y4u9IJ

We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show!

-----------------------

The Human Insight Summit (THiS) PROMO Code

The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.

-----------------------

Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

-----------------------

Show Notes

In this episode of Insights Unlocked, we sit down with Connor Joyce, a mixed-methods researcher and behavioral scientist with a rich background at companies like Microsoft, Twilio, and Deloitte. Connor shares his journey through behavioral science and product strategy, highlighting key themes from his new book, Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision Making

Key Themes Discussed:

  • Behavioral Science in Product Development: Connor explains how behavioral science principles can help product teams create interventions that lead to lasting behavioral change, not just short-term engagement.
  • The Output vs. Outcome Dilemma: Many companies mistakenly equate product usage with success, but true success comes from creating products that satisfy user outcomes. Connor explains how shifting from tracking outputs (e.g., clicks, retention) to outcomes (e.g., behavior changes) can transform product success.
  • Ethical Product Design: Connor emphasizes the importance of ensuring interventions promote positive, long-term behaviors. He discusses how to create ethical designs that balance business needs with user well-being.
  • AI and Empathy in Product Development: As AI becomes more integrated into tech, Connor explores its potential to enhance empathy and help product teams better understand user perspectives. He also touches on the ethical considerations around using AI in a responsible, human-centered way.
  • Practical Frameworks and Tools: Drawing from his book, Connor introduces the User Outcome Connection and Feature Impact Analysis frameworks, which help product teams validate and measure the behavioral impact of their products.
  • Actionable Insights:

    • Focus on outcomes over outputs. Rather than simply tracking usage, aim to understand and influence the behaviors your users are trying to achieve with your product.
    • Use behavioral science to create small interventions within your product that help users reach their goals.
    • Incorporate ethical considerations into your design process by ensuring that your interventions promote positive, lasting behavior change.
    • Explore the potential of AI to deepen empathy in product design and user experience.
    • Episode Links:

      • LinkedIn: Connect with Connor Joyce
      • Book: Bridging Intention to Impact on Peach Pit
      • Consulting: Desired Outcome Labs
      • Behavioral science books like Nudge by Richard Thaler
      • ...more
        View all episodesView all episodes
        Download on the App Store

        Insights UnlockedBy UserTesting

        • 4.8
        • 4.8
        • 4.8
        • 4.8
        • 4.8

        4.8

        35 ratings


        More shows like Insights Unlocked

        View all
        Planet Money by NPR

        Planet Money

        30,642 Listeners

        Hidden Brain by Hidden Brain, Shankar Vedantam

        Hidden Brain

        43,691 Listeners

        Marketplace by Marketplace

        Marketplace

        8,752 Listeners

        Up First from NPR by NPR

        Up First from NPR

        56,419 Listeners

        Masters of Scale by WaitWhat

        Masters of Scale

        3,984 Listeners

        Creative Confidence Podcast by IDEO U

        Creative Confidence Podcast

        128 Listeners

        The Indicator from Planet Money by NPR

        The Indicator from Planet Money

        9,513 Listeners

        Crime Junkie by audiochuck

        Crime Junkie

        368,645 Listeners

        The Journal. by The Wall Street Journal & Spotify Studios

        The Journal.

        6,092 Listeners

        Consider This from NPR by NPR

        Consider This from NPR

        6,365 Listeners

        NN/G UX Podcast by Nielsen Norman Group

        NN/G UX Podcast

        107 Listeners

        IMO with Michelle Obama and Craig Robinson by Higher Ground

        IMO with Michelle Obama and Craig Robinson

        12,691 Listeners

        The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

        The Artificial Intelligence Show

        189 Listeners

        New Heights with Jason & Travis Kelce by Wondery

        New Heights with Jason & Travis Kelce

        18,335 Listeners

        The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

        The AI Daily Brief: Artificial Intelligence News and Analysis

        587 Listeners