The Storytelling Lab

Why Great Stories Are NOT Always Great for Your Marketing


Listen Later

Are you tired of being told that you have to be a master storyteller to succeed in business?


You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results. 


Guess what? Your business communication can thrive without being a storytelling genius.


Let's flip the script and what you thought you knew about storytelling for marketing!


In this episode, you will learn how to:

  • Uncover simple yet effective storytelling techniques that will elevate your business's communication strategy.
  • Learn how to use storytelling to create a loyal community around your brand and foster meaningful connections.
  • Master a long-term content strategy that will fuel sustainable growth for your business or brand.
  • Find and embrace your authentic voice in storytelling to stand out and resonate with your audience.



Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Storytelling LabBy Rain Bennett

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

43 ratings


More shows like The Storytelling Lab

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

175 Listeners

The Moth by The Moth

The Moth

27,334 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,573 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,397 Listeners

10% Happier with Dan Harris by 10% Happier

10% Happier with Dan Harris

12,531 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,059 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,774 Listeners

The Science of Happiness by PRX and Greater Good Science Center

The Science of Happiness

1,872 Listeners

Interesting Times with Ross Douthat by New York Times Opinion

Interesting Times with Ross Douthat

6,756 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,181 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,931 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

649 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,272 Listeners

ReThinking by TED

ReThinking

610 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners