TCY Podcast

Why High-Intensity Bodybuilding Beats CrossFit for Busy CEOs


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If you're a busy CEO, entrepreneur, or high-performing executive, your workouts need to be efficient, trackable, and optimized for muscle growth. In this video, I break down why high-intensity bodybuilding-style training is superior to CrossFit for busy professionals who want to look better, feel better, and function at their highest level.

Most business owners don’t need Olympic lifts, group programming chaos, or random workouts. They need:

• Time-efficient training

• Progressive overload
• Lower injury risk
• Trackable performance metrics
• Muscle-focused programming

CrossFit can absolutely get you results — but if your goal is maximum muscle, optimal health, aesthetic improvement, and long-term sustainability, bodybuilding-style high-intensity training is the better tool.

In this video we cover:

00:00 Why busy executives need efficiency

02:10 Injury risk & group programming problems
05:40 The trackability issue with CrossFit
08:20 Why “effective” isn’t the same as “optimal”
11:00 The ideal 2–4 day split for busy professionals
13:30 How to train to failure correctly

If you're serious about building muscle while running a business, this framework will serve you far better than random high-rep Olympic lifts.

God bless. Stay growing and grateful.

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TCY PodcastBy Jensen Morris

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