This episode is a forensic breakdown of Sainsbury’s Local as a system, not a shop.

What’s sold as convenience is friction. What’s sold as efficiency is unpaid labour. What’s sold as design is psychological manipulation that fails the moment you’re tired, parenting, or in a hurry.

From hostile layouts and absent staff to self-checkout purgatory and inflated prices, this is a critique of how modern “local” supermarkets quietly disrespect time, dignity, and common sense.

This isn’t nostalgia. It’s not brand hate.

It’s a lived audit of consumer experience from the perspective of a father, a customer, and a human being who just wanted milk and left annoyed.

Includes an explicit comparison with Aldi, and why Aldi consistently wins on clarity, flow, and respect.

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