It's time to return to my personal Carfagno Cleaning business for some updates. I got a call through my website after a referral from my TLF Philly friend, Emily Brunner. This is also "Innocent Emily" from "The Benevolent Benefactor". Stephanie is a house manager for a homeowner with a 7,000 square foot house in a wealthy suburb of Philly. She does all of the business to manage the home for the busy owner. I was very upfront and shared my prices would be $250-$500 per visit and could give many options. I gave optimizer prices. It's a little further than I'd like to travel, but the price could be worth it. She liked my approach and scheduled the estimate. I told her that I'd be able to give a tighter ballpark price window after the estimate. She could then request detailed options if the ballpark fit. I am literally trying to get her to filter out if I'm not the right fit. I can only do this because I was recommended, have a great website, and I'm starting a waiting list. This is a perfect combination of creating demand as an Optimizer. Don't copy me if you're NOT an Optimizer! The night before the estimate, I had an uneasiness about going to the estimate and shared it with my wife. She sensed that I was about to possibly take on a client that was high-paying, but possibly high-drama. That's NOT the type of client I want, so I called Stephanie back and said this. "I'm really sorry, but I need to decline the estimate. It's out of my service area and I'm not sure if I can fit it in as a solo cleaner. I do have a friend that I recommend. She serves your neighborhood." Then I connected the two and both were very appreciative. This was a win-win-win. Stephanie gets what she wants. My friend got a lead. Emily looks good that she had a great referral. I don't get the client and that's a good thing. Plus, I created future reciprocity between me and my other local cleaner friend. This is why I turned work down this week the first time.

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