You won't be seeing or hearing the iconic ‘Holidays are Coming’ Coca-Cola ad on your screens this Christmas! The company has decided to make a new version with AI generation to replace the classic.But, why would a brand like Coca-Cola use AI for advertising, and is this a trend?Joining Ciara to discuss is Brand Strategist at Neworld, Kerry Matzelle.Image: Coca-Cola

You won't be seeing or hearing the iconic ‘Holidays are Coming’ Coca-Cola ad on your screens this Christmas! The company has decided to make a new version with AI generation to replace the classic. But, why would a brand like Coca-Cola use AI for advertising, and is this a trend? Joining Ciara to discuss is Brand Strategist at Neworld, Kerry Matzelle. Image: Coca-Cola

Why is Coca-Cola using AI for their Christmas ad?

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

The Hard Shoulder Podcast with Ciara Kelly and Shane Colman is your essential drivetime companion—bringing fresh perspective and energy to your drive home. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Why is Coca-Cola using AI for their Christmas ad?

Why is Coca-Cola using AI for their Christmas ad?

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