You won't be seeing or hearing the iconic ‘Holidays are Coming’ Coca-Cola ad on your screens this Christmas! The company has decided to make a new version with AI generation to replace the classic.But, why would a brand like Coca-Cola use AI for advertising, and is this a trend?Joining Ciara to discuss is Brand Strategist at Neworld, Kerry Matzelle.Image: Coca-Cola

You won't be seeing or hearing the iconic ‘Holidays are Coming’ Coca-Cola ad on your screens this Christmas! The company has decided to make a new version with AI generation to replace the classic. But, why would a brand like Coca-Cola use AI for advertising, and is this a trend? Joining Ciara to discuss is Brand Strategist at Neworld, Kerry Matzelle. Image: Coca-Cola

Why is Coca-Cola using AI for their Christmas ad?

The Hard Shoulder on Newstalk. Join us every weekday afternoon from 4-7pm for a round-up of the day’s events, interviews with the people at the centre of the stories – and a bit of craic along the way. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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The Hard Shoulder on Newstalk. Join us every weekday afternoon from 4-7pm for a round-up of the day’s events, interviews with the people at the centre of the stories – and a bit of craic along the way. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

The Hard Shoulder on Newstalk. Join us every weekday afternoon from 4-7pm for a round-up of the day’s events, interviews with the people at the centre of the stories – and a bit of craic along the way. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Why is Coca-Cola using AI for their Christmas ad?

Why is Coca-Cola using AI for their Christmas ad?

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