Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services?  Next steps: <ul> <li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel</li> <li>Check out some of our favorite related podcasts:</li> <li><a href="https://shift.health/show/dgtl-voices/">DGTL Voices</a> with Ed Marx,</li> <li><a href="https://shift.health/show/healthcare360/">Healthcare 360</a> with Scott Burgess,</li> <li><a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/">Healthcare IT Today</a> with John Lynn and Colin Hung, and </li> <li><a href="about:blank">Hello Healthcare</a> with Chris Hemphill</li> </ul> (#183)See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services? Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill (#183) See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services?&nbsp; Next steps: <ul> <li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA" rel="noopener noreferrer">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel</li> <li>Check out some of our favorite related podcasts:</li> <li><a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer">DGTL Voices</a> with Ed Marx,</li> <li><a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer">Healthcare 360</a> with Scott Burgess,</li> <li><a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/" rel="noopener noreferrer">Healthcare IT Today</a> with John Lynn and Colin Hung, and&nbsp;</li> <li><a rel="noopener noreferrer">Hello Healthcare</a> with Chris Hemphill</li> </ul> (#183)See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Why Is Consumer-First Design So Hard? (#183)

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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Why Is Consumer-First Design So Hard? (#183)

Why Is Consumer-First Design So Hard? (#183)

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