The Walt Disney Company is celebrating its centenary this October, but the prevailing mood is far from festive. That’s because Disney's image is taking a hit. In May 2023, Axios-Harris placed it 77th for reputation in a ranking of America’s 100 most visible companies. When you consider that it had figured 4th on that same list as recently as 2019, the impact is clear.

On that front, it's not doing too shabbily. Mickey Mouse remains one of the world's most iconic characters, and Disney, with its movies, theme parks, and streaming services, continues to be an integral part of many Westerners' lives.

Is Disney's brand still powerful then? What’s really behind the fall in popularity then? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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