In this age of digital everything, is print becoming the new go-to media? Why are so many design companies, from brick-and-mortar retailers to online behemoths, using print to engage and entice their customers and clients? Three industry leaders who have had major success online—Dara Caponigro of Schumacher, Julia Noran Johnston of Business of Home, and Anna Brockway of Chairish—share why they have launched print publications, how print’s impact came to be undervalued, why publishing on paper has become important to their businesses, and the impact that can come from filling people’s mailboxes with beauty and inspiration.

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