Why is Y2K style coming back into fashion?

If you’re a millennial, you may feel like you’ve been transported back to your teens in recent times, given what young people are wearing. Rest assured, you’re not going crazy. The early 2020s have indeed seen a revival of what’s known as Y2K style. 

It’s been influenced by celebs like Bella Hadid, Dua Lipa and Rihanna, who have made frequent nods to the look with their outfits. And of course the trend has spread via social media too. At the time of recording, the hashtags #y2Kaesthetic and #y2Kfashion had over 1.7bn views combined on Tiktok.

Refresh my memory, what actually is Y2K fashion? Why has the Y2K revival happened? In under 3 minutes, we answer your questions !

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