It's still a niche trend, but maybe not for long: Younger travelers are increasingly seeking out alcohol-free tours. The rise of tour options for sober and sober-curious travelers comes as more people are cutting back on booze -- or eliminating it altogether.

In this episode we’re examining the trend with Heather Leisman, the president of EF Ultimate Break, and tours editor Brinley Hineman. Among our topics today: What is sober curious travel, whether zero-proof and mocktail culture have contributed to the trend, what’s the vibe on a sober tour and how travel options can be expanded for those living the sober lifestyle.

This episode was recorded April 18 and has been edited for length and clarity.

Episode sponsor:

This episode is sponsored by The TTC Tour Brands https://agents.ttc.com/login

Related links:

There's a growing thirst of sober travel https://www.travelweekly.com/Travel-News/Tour-Operators/Growing-thirst-for-sober-travel

Due to high interest, EF Ultimate Break adds more sober tours https://www.travelweekly.com/Travel-News/Tour-Operators/EF-Ultimate-Break-adds-more-sober-tours

A 2022 home-based travel agent insight: Exploring, and enjoying, sober travel https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Exploring-and-enjoying-sober-travel

A 2022 cover story: Zero-proof cocktails are in demand at high-end hotels and cruise ships https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Hold-the-booze

EF Ultimate Break's Sober Adventures https://www.efultimatebreak.com/trip-collections/sober-adventures

 

 

 

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