In this episode, Dominic Rubino sits down with Jacob Deis of Formation Millwork to talk about what it really takes to grow a successful commercial millwork company without losing your culture, values, or sanity in the process. They dive deep into estimating strategy, dashboards, throughput tracking, project management capacity, company rebranding, leadership blind spots, and how commercial millwork shops can become more intentional about growth. Jacob shares real-world lessons from scaling a high-end architectural millwork business in Colorado, including how to choose the right projects, improve estimating accuracy, build stronger team culture, and create systems that support long-term profitability. In this episode, you'll learn: • How to estimate commercial millwork projects more strategically • Why dashboards and scorecards matter for shop growth • How company values impact hiring, leadership, and culture • Why some shops stay stuck in day-to-day operations • How to identify profitable millwork projects faster • The importance of long-term planning in construction businesses More about Jacob Deis: Linkedin: https://www.linkedin.com/in/jacob-deis-51ab20314/ Company's Website: https://formationmw.com Instagram: https://www.instagram.com/deisdesigns/ Also check out: Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com Profit Toolbelt: https://www.profittoolbelt.com/ Contractor Wealth System: https://www.contractorwealthsystem.com/ Question - What's the biggest bottleneck in your construction or millwork business right now: estimating, hiring, culture, or project management? DON'T FORGET TO SUBSCRIBE: @Cabinetmakerprofitsystemcom @profittoolbelt4527 #CommercialMillwork #ConstructionBusiness #Millwork #ConstructionLeadership #Estimating #ArchitecturalMillwork #ContractorLife #ProjectManagement #BusinessGrowth