Rob has been a carpenter for over 20 years and runs Berrywood Contractors in West Sussex. Paul comes from Shell, the NHS, and a career in marketing before landing at RC Sales, the company behind Carpenter's Mate, the timber-fixing that half the trades world calls a Timberlock without realising it's not. In this episode, the two sit down to talk about how they found each other, why quality fixings matter more than most tradespeople realise, and what's actually going wrong with apprenticeships right now. Rob's college couldn't find a single apprentice to send him this year. Not one. The college itself is struggling to fill courses. It's not a Rob problem, it's a sector problem.They also get into the real cost of taking on a young tradesperson, tools, van insurance, wear and tear, before they've even picked up a saw. Rob's 21-year-old chippy is paying £3,900 a year just for van insurance. That's before tools, before the van, before anything else.Plus a conversation about social media content in the trades, why people are now deliberately posting the wrong way to do things for clicks, why that's damaging the industry, and why long-form content will always beat seven-second Reels for anyone who actually wants to learn something.