Forget the 10-song record—Once Bitten is embracing the modern single strategy! Robbie Lockner explains the band’s unconventional recording plan, noting that they will focus exclusively on singles to better focus the audience and avoid becoming a “blip on the radar”. He also addresses the challenge of moving beyond the built-in legacy audience and whether the new material will move outside of the classic Great White sound.

Do you prefer singles or full albums? Let us know in the comments! Hit the subscribe button to keep up with all the new music!

#OnceBitten #SinglesVsAlbum #MusicIndustry #NewMusic #GreatWhite #RobbieLockner #MusicStrategy #MetalPodcast #IndependentMusic #ArtistAdvice #ClassicMetalShow #MusicMarketing #BandStrategy #RockinLikeThe80s #Legacy

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cmspn.substack.com/subscribe