“Ownable originality is about creating something uniquely you—something no one else can do, even if they tried.” — Rob Meyers

What does it mean to create something that no one else can replicate?

In this episode of The Storytelling Lab, Rain sits down with Rob Meyers, Managing Director of the creative studio Versus, to explore the concept of “ownable originality.” Rob shares the philosophy behind Versus—one that prioritizes culture over style, curiosity over templates, and meaning over metrics.

The result? A studio that helps brands and creators make work that is not only beautiful, but deeply aligned with who they are.

They discuss the evolving landscape of branded content, how more companies are creating their own original documentaries and films, and why traditional marketing models are no longer enough. Rob also explains how a founder-led, culture-first organization can scale without losing its soul—and how his team’s creative autonomy fuels both client work and original IP like films, books, and games.

If you’re looking for a model that balances creativity, commerce, and community, this conversation will inspire you to reimagine your own storytelling strategy.

In this episode, you will learn to:

• Define your brand through culture, not content volume or visual style
• Build a studio or agency that empowers creativity across departments
• Make the case for long-form storytelling and brand-backed originals
• Balance client work with internal creative projects to retain passion
• Lead with values and build trust as your most irreplaceable asset

For more storytelling tips and tricks,

Visit my website rainbennett.com, or

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