It's easy to assume patients don't follow through on treatment because of cost, insurance, or lack of urgency but that's often not the real issue. In this episode, Zed uncovers the psychological barriers that silently sabotage patient decision-making and how well-intended communication from your team may be making it worse.

If you've ever wondered why patients stall or disappear after a promising consult, this episode will give you the insight (and language) to help them move forward.

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