In this episode, James Marland of Course Creation Studio discusses why people are reluctant to purchase online courses. He asserts that individuals are not inherently interested in courses but seek solutions to their problems. Marland explains the concept of a 'dream client', actively seeking a solution to a problem they are passionate about solving. The episode emphasizes the need to understand potential clients' concerns and create a course to resolve those issues. Furthermore, Marland mentions a series of questions aimed at understanding the struggles of the potential client. He concludes by mentioning his one-sheet course navigator tool to help evaluate potential online courses.

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Download the Course Navigator today.

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Heart-Centered Marketing on YouTube: Joey is the master of marketing with your authentic self

Dream Customer Workshop: This workshop is worth your time if you are wondering about how to reach the right people with your content

Hero on a Mission

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