Want more referrals in your business? Let's start with basic manners. Before you roll your eyes, this isn’t an etiquette lesson, it’s about why skipping the relationship building in business is quietly eroding your growth and giving your network the ick.

In this episode, I share two recent experiences that made me pause and realise how common it has become to confuse digital access with a genuine relationship. In an era dominated by AI, cold funnels, and automated messages, true relationships are a competitive advantage because they are the one thing that can't be replicated.

I discuss why familiarity should breed thoughtfulness rather than assumptions, the dangers of letting your personal urgency dictate your manners, and the three simple filters you need to run your communication through before hitting send. If you want a business built on long-term trust, sustainable referrals, and real revenue, it’s time to put relationships first and opportunities second.

LINKS

Emma McQueen:

Website

For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://emmamcqueen.com.au/want-more/emmas-book/

YouTube Channel

August Go-Getter Event in Brisbane: https://emmamcqueen.com.au/events/go-getter-brisbane/

June Go-Getter Event in Melbourne:

https://emmamcqueen.com.au/events/go-getter-day/

BD Sprint:

https://emmamcqueen.com.au/coaching-services/bd-sprint/

Mentioned in this episode:

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Instagram:

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