Right About Now with Ryan Alford

Why Podcasting Is Like Dating: Finding The Right Match For Your Brand | Spencer Carpenter


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TAKEAWAYS
  • The transformative power of podcasting for business and personal branding.
  • The evolution and growing credibility of the podcasting medium.
  • The importance of building relationships in the podcasting industry.
  • Insights into the entrepreneurial journey of a podcast booking agent.
  • The impact of the COVID-19 pandemic on the music and podcasting industries.
  • The significance of storytelling and unique value propositions for podcast guests.
  • The shift in media consumption habits, particularly among younger audiences.
  • Common misconceptions about starting a podcast and how to overcome them.
  • The potential benefits of podcasting for service-based businesses.
  • The importance of authenticity and follow-up in securing podcast bookings.
  • TIMESTAMPS

    Introduction to Podcasting (00:00:00)
    Discussion on the perceived saturation of podcasts and their unique value.

    Episode Introduction (00:00:14)
    Ryan introduces the podcast and emphasizes its success and download numbers.

    Welcome and Guest Introduction (00:00:37)
    Ryan welcomes Spencer Carpenter and highlights his background and expertise in podcast booking.

    Spencer's Entrepreneurial Journey (00:02:04)
    Spencer shares his transition from the music industry to podcast booking and his experiences.

    The Importance of Relationships (00:04:19)
    Spencer discusses how relationships are crucial in booking guests for podcasts.

    Perception of Podcasting (00:05:27)
    Spencer reflects on the evolving credibility of podcasting in the industry.

    Podcasting vs. Traditional Media (00:07:12)
    Ryan shares a statistic about younger audiences preferring podcasts over television.

    The Value of Podcasts (00:08:40)
    Spencer describes how podcasts combine entertainment and education, enhancing listener engagement.

    Overcoming Commitment Fears (00:10:16)
    Ryan addresses common fears about the commitment required for podcasting.

    Building Personal Brands (00:12:05)
    Discussion on leveraging podcasting to amplify authority and personal branding.

    Local Impact of Podcasts (00:13:08)
    Spencer emphasizes the value of small audiences for local service-based businesses.

    Commitment to Podcasting (00:14:45)
    Ryan encourages trying a limited series of episodes before deciding on long-term commitment.

    Content Creation Strategies (00:15:59)
    Spencer shares his approach to creating content from existing material and experiences.

    Podcast Booking Insights (00:16:52)
    Spencer explains the nuts and bolts of his work in podcast booking.

    Unexpected Impacts of Podcasting (00:19:27)
    Spencer shares success stories of clients benefiting monetarily from podcast appearances.

    The Compounding Effect of Podcasting (00:20:59)
    Discussion on how podcasting creates lasting connections and unexpected opportunities over time.

    The Evergreen Nature of Podcasts (00:21:59)
    Podcasts continue to generate leads and grow audiences long after episodes are released.

    Value of Podcasting vs. Traditional Ads (00:22:19)
    Comparison of podcasting's lasting impact with the fleeting nature of traditional advertising.

    Importance of Personal Branding (00:24:01)
    Emphasizing the need for personal influence amplification to control one's narrative online.

    The Legacy of Podcasting (00:28:03)
    Podcasting as a medium for sharing authentic thoughts and leaving a legacy for future generations.

    Clientele Profile in Podcast Booking (00:29:11)
    Overview of the diverse range of clients seeking podcast booking services.

    Unexpected Connections in Podcasting (00:31:15)
    Exploration of the surprising relationships and opportunities that arise in the podcasting industry.

    The Importance of Follow-Up (00:34:15)
    Highlighting the critical role of persistence and follow-up in booking podcast interviews.

    Crafting Unique Value Propositions (00:36:15)
    Strategies for presenting compelling stories and value propositions to podcast hosts.

    Navigating the Podcast Booking Process (00:39:00)
    Insights into the challenges of managing podcast booking requests and the importance of timing.

    Here are the extracted timestamps with their respective titles and descriptions:

    Understanding Guest Selection (00:42:00)
    Discussion on the importance of knowing the right guests for a podcast.

    Outreach Strategies (00:42:12)
    Tips on effective outreach and the significance of social profiles and personal websites.

    Importance of Social Media Metrics (00:42:45)
    Highlighting how social media following can impact guest selection for shows.

    Value Over Vanity (00:43:42)
    Debate on choosing guests based on merit rather than social media popularity.

    Simplifying the Pitch Process (00:44:29)
    Advice on avoiding overcomplicated outreach messages when pitching guests.

    Confidence in Outreach (00:46:10)
    Encouragement to approach podcast hosts as peers, focusing on mutual value.

    Personalized Outreach Tips (00:46:33)
    Strategies for genuine outreach to potential podcast guests.

    Human Connection in Podcasting (00:48:10)
    Emphasizing the importance of being human and relatable in podcast interactions.

    Value of Podcasting (00:48:40)
    Discussion on the non-commercialized nature of most podcast appearances.

    Celebrity Podcast Appearances (00:49:01)
    Insights on how celebrities engage with podcasts and the dynamics involved.

    The Role of Video in Podcasting (00:52:10)
    Exploration of the growing trend of video podcasts and their benefits.

    In-Person vs. Remote Interviews (00:54:58)
    The advantages of in-person video content for building connections.

    Future of Podcasting and Growth (00:57:05)
    Discussion on the potential growth of podcasting and the importance of quality.

    Supporting Talented Individuals (00:59:32)
    Spencer's mission to help talented people reach audiences through podcasts.

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
     

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

    Learn more by visiting our website at www.ryanisright.com

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