Why precise definition leads to concrete solutions with Aazar Ali Shad - Head of Growth @ UserPilot

Whether you're thinking about your target market or your target persona and their problem(s), coming to a precise definition of what problem you're trying to solve and who has that problem is absolutely key for developing concrete, valuable solutions. 

That's what Aazar and I talk about on this episode, but here's some of the other things we discussed:

How Aazar got started in his career and how he got started in startups in Germany

His current role in UserPilot as Head of Growth

The environmental shifts that opened a big opportunity for Aazar and the founding team of eComply

Why it costs valuable time when starting with technology or opportunity versus a clearly defined problem

How potential customers can overvalue what they currently have 

The best solutions are the ones where you remove tasks people don't want to do

Why basing a business on a political/legal opportunity can kill you if the laws aren't enforced

How to pivot when you face hurdles

Finding Product-Market-Fit

How sometimes it matters more about which market is ready for your solution versus which market you think you can serve better

Connect with Aazar:

LinkedIn

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Send in a voice message: https://podcasters.spotify.com/pod/show/productmanagementlessons/message