✓ Make your website "prototypical so people know where stuff is"

✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads.

✓ Trust Factors and Call-to-actions are crucial

✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more.

✓ Look for teammates and agencies that focus on effective over just attractive.

✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.