Most businesses brag about revenue. But Joe Strittmatter learned the hard way that revenue means nothing without profit and systems to protect it.

After losing his family’s HVAC business, Joe started over from zero and rebuilt it into a thriving operation by focusing on profit first and building solid systems.

In this episode of $100 Million Mindset, you’ll discover:

-Why chasing revenue can bankrupt your business

-The truth behind “Revenue is vanity. Profit is sanity.”

-How even small businesses can think like giants through systems

-Joe Strittmatter’s powerful comeback story

-Lessons from legends like Ron Smith and Ken Goodrich

-Practical steps to make your business profitable and sustainable

Don’t fall for vanity metrics. Protect your future with profit and systems.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

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🔗 Full show notes and resources: www.toddliles.com/mindset