In this episode, I sit down with Chris Brewer, co-founder of OMG Commerce, to break down what’s really happening in ecommerce right now. We talk about the explosion of TikTok Shops, Amazon, and influencer-driven sales and why so many brands are confusing fast transactions with real brand building. Chris shares why viral sales don’t always translate to long-term success, how chasing shiny marketing objects can kill longevity, and what it actually takes to build a brand that people search for, trust, and stay loyal to. We also dive into the agency versus in-house debate, how to properly vet marketing partners, and why treating agencies like true partners changes everything. This episode is a wake-up call for entrepreneurs who want to stop playing the short game and start building something that lasts.

Connect with Chris:

https://www.linkedin.com/in/momarketer/

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur who built his wealth through real estate, completing nearly 3,000 deals across wholesaling, fix and flips, and long-term rentals.

With over 18 years of experience, Justin has generated seven figures in active income and accumulated a diverse real estate portfolio that includes apartment buildings, single-family homes, and commercial assets. His longevity comes from his ability to adapt to changing markets, raise private capital, and build powerful lead-generation systems.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

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