This week Justin chats with Michele Hansen, founder of Geocodio. I got fired up about interviewing customers! 

• Get Michele's new book! Deploy Empathy
• Listen to Michele's podcast: Software Social
• "Empathy is a skill you can learn."
• Get Michele's newsletter
• "There's so much shame in the tech community."
• What are the boundaries for deploying empathy? When, and how, do we deliver critiques?
• Podcast: a respectful interview with a flat-earther 
• "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers."
• 31:30 – we start discussing customer interviews
• "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself."
• 42:27 – "how does empathy help businesses attract new customers, build better products?"
• 46:53 - "Why don't you bring Jon in on those interviews?"

What should we talk about next?

• Twitter: @buildyoursaas, @mijustin, @mjwhansen
• Email us: [email protected]

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