September 23, 2025

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences

13 minutes

Picture this: A flat grey truck with no top of the line speaker system.

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck.

And people are lining up to buy it.

The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000.

Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too).

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This month I have 3 spots available - first come, first serve.

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By Jennifer Clinehens

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