Which would you rather have: a $1 Million product or a $1 Million launch?   It's kind of a trick question as million dollar launches are virtually impossible for most people to pull off and can create a TON of stress and pressure if the revenue is necessary for your survival.   Plus, even if you DO someone hit a $1M launch there's no guarantee you can repeat yourself.   Having a product sell $1M over a few years time nice and consistently with virtually no work is much more appealing - and realistic!   I'm a big fan of slow and reliable growth. It’s the tortoise vs the hare approach.   What does this look like practically? Building an evergreen model of online business verses a launch model. Let's break down the differences.