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In today's episode I sit down with John Dinsmore, a marketing professor and author of The Marketing of Debt, to talk about why money choices can be so tricky. We share how even people who study finance still make mistakes, and how companies use smart tricks to get us to spend more than we should. We break down how credit cards, loans, and status symbols are sold to us, and what steps we can take to fight back and make better money moves.

About our guest:
John Dinsmore is a Professor of Marketing at Wright State University and the author of The Marketing of Debt: How They Get You. His research focuses on financial decision-making, payment methods, and mobile applications, and has been published in top journals including Psychology & Marketing and the Journal of Business Research. He is a frequent contributor to outlets such as Forbes, CIO, CBS Marketwatch, and U.S. News & World Report, and has spoken at major conferences like the American Marketing Association and the Association for Consumer Research.

At Wright State, Dinsmore teaches courses in digital marketing, strategy, and creativity, earning multiple teaching awards. His business cases, published through Harvard, are taught in MBA programs worldwide, and he has provided executive training to organizations including the U.S. Air Force and Speedway Corporation. With 14 years of industry experience before academia, he brings a practical and research-driven lens to understanding how people make money decisions. He lives in Dayton, Ohio with his wife, two sons, and their bulldog, Creed.

John Dinsmore's Website
John's new book, The Marketing of Debt: How They Get You

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