In this episode of Growth Notes, Frazier breaks down why trying to be everything to everyone is a losing strategy for loan officers.

Instead of chasing every deal, he challenges you to own a niche—VA, first-time buyers, investors, you name it. When you specialize, you build real expertise, start seeing patterns others miss, and become the go-to resource in your space.

Yes, it’s hard to turn business away. But generalists blend in. Specialists stand out.

If you want more referrals and a brand that builds itself—pick a lane and go all in.

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