Just stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:35) - Skilled or risk-aware to start software company

(4:00) - Future company value based on sales and longevity

(7:41) - Uninformed founders hinder software company acquisitions

(8:46) - Stick to your game, serve customers, run ads

(12:17) - Solving problems with time and effort brings fulfillment

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