Ryan Williams is the CEO of Cadre, a company that's out to "democratize" commercial real estate. In other words, he's making it easier for the average investor to buy a piece of the pie. And, he's utilizing technology in a way the staid industry hasn't seen before. His success landed him on our 40 Under 40 list in 2019, and the COVID-19 pandemic hasn't slowed him down.

In this episode of Leadership Next, Williams tells us about his early business ventures and how he came up with the idea for his company. He talks about why he thinks everyone should be able to include real estate in their portfolios, and about the company's commitment to invest in minority operators who are often building properties in underrepresented communities. He goes on to explain why this investment will not hurt the company's bottom line saying in part, "unconventional approaches can lead to unconventional returns and outcomes."

Also joining Alan Murray and Ellen McGirt, Fortune's Shawn Tully who has his own take on Cadre's approach to business.