In today’s episode of Small Business School, I chat with Lauren Bercuson, founder of Storylock Legal. From legal briefs to library stacks and back again, Lauren Bercuson is not your average trademark attorney. Lauren is on a mission to demystify the often overwhelming world of intellectual property, turning it into a clear, manageable, and even enjoyable process for innovators and entrepreneurs. Armed with a Juris Doctor from the University of Miami and years of experience in trademark law, Lauren blends legal expertise with a storyteller's flair. A former award-winning children's book reviewer and virtual book club founder, she brings her narrative prowess to trademark creation and protection, helping clients craft distinctive marks that vividly communicate their business's unique story to consumers.

Through our conversation Lauren is sharing the nuances of trademarks, why they’re critical for business success, and how to avoid costly mistakes. Whether you’re building your brand or planning to expand globally, Lauren’s insights will give you the tools to safeguard your business!

Topics Covered:

• Why trademarking matters.
• The importance of conducting a comprehensive clearance search before choosing a business name. 
• Strategies for choosing a name and deciding when to trademark it.
• Navigating trademarks internationally, from collaborating with foreign counsel to adapting your brand for new markets.  
• Descriptive vs. distinctive names. Why unique names like Apple for computers or Pepsi have more trademark power than descriptive ones like “The Container Store.”
• Why relationships are the foundation of every business, regardless of your industry.  
• Tips for overcoming fear and imposter syndrome while building your network.
• How industries like podcasting and consumer goods especially benefit from trademark protection.  

Should your business be trademarked? Tune in to learn why trademarking early is a small investment that can save your business from big headaches later on!

Connect with Lauren!

Lauren’s Links:
Instagram
Website
LinkedIn
FREE GUIDE: Get Trademark Smart in 6 Days

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!