The CEO's Edge

Why Trial Reels Feel Like They're Not Working (When They Actually Are)


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In this episode, Jenna gets honest about the messy middle of trial reels - that frustrating phase where you're posting consistently but the results aren't matching the hype. She shares her own experience of almost quitting after week one, the story of a client called Sophie who nearly gave up at week three (and what happened when she didn't), and answers the most common questions flooding her DMs about this strategy.

What You'll Learn:

  • Why the first few weeks of trial reels feel so discouraging (and why that's actually normal)
  • The real job of trial reels in the early phase (hint: it's not going viral)
  • What was actually happening behind the scenes when Sophie thought nothing was working
  • How to know if your reels are being pushed to non-followers
  • Whether you should delete reels that flop (spoiler: no)
  • Why now is the perfect time to start with trial reels

Key Takeaways:

๐Ÿ‘‰ Trial reels are a testing ground. The first few weeks aren't about going viral โ€” they're about gathering data and giving the algorithm enough information to understand who to push your content to.

๐Ÿ‘‰ The strategy doesn't suddenly start working. It's working the whole time โ€” you just can't see it yet.

๐Ÿ‘‰ When your account is visibly growing, everything changes. That social proof of momentum shifts how people perceive you.

๐Ÿ‘‰ Your "flops" are data. They're telling you what doesn't work for your audience, and that's just as valuable as knowing what does.

๐Ÿ‘‰ The messy middle is where the magic gets built. Every successful trial reel account went through exactly what you're going through. They just didn't quit before the algorithm caught up.

Client Results Mentioned:

๐Ÿ“ˆ Sophie: 3 weeks of slow traction โ†’ Week 4: 100K profile views, 1,500 new followers in 7 days, sold out her premium package

๐Ÿ“ˆ Whitney: 1,000 โ†’ 11,000 followers in two weeks

๐Ÿ“ˆ Alicia: 600 โ†’ 11,500 followers

๐Ÿ“ˆ Harriet: 600 โ†’ 9,500 followers

Jenna's Results:

๐Ÿ”ฅ 50 million views in December

๐Ÿ”ฅ 50,000+ new followers in 5 months

Episode Timestamps:

[0:00] Introduction โ€” Why I almost quit trial reels after week one

[2:30] The uncomfortable truth about early tractionย 

[4:45] Sophie's story โ€” From "this doesn't work for my niche" to 1,500 new followersย 

[8:00] The most common trial reel questions (answered)ย 

[11:30] You're not behind, you're in the messy middleย 

[13:00] The bottom line + what's coming next week

Resources Mentioned:

๐Ÿ“ฉ Read the full newsletter HERE

๐ŸŽ“ More Views Than Vogue โ€” Jenna's complete trial reels strategy for ยฃ97 Inside you'll learn:

  • The difference between b-roll that gets 100 views and 10 million views
  • Exactly what audio to select to go viral
  • How to know if a reel is working and how to scale it
  • How to write hooks that get millions of views
  • Jenna's best performing reels and why they worked

๐Ÿ‘‰ MVTV

๐Ÿ”— Follow on Instagram
๐Ÿ”— Explore Jenna's Website
๐Ÿ”— Leave a review on Apple
๐Ÿ”— Rate on Spotify

Donโ€™t forget to subscribe ๐Ÿš€

Share This Episode:

Know someone who's feeling frustrated with their trial reels? Share this episode with them - it might be exactly what they need to hear to keep going.

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The CEO's EdgeBy Jenna O'Keefe


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