The CEO of Fenton Communications, the largest public interest communications firm in the country, shares the key to successful social impact campaigns, the lessons that nonprofits can learn from consumer brands, and the questions she asks to decide if big opportunities are the right opportunities. 

Follow Fenton on Instagram @fentonprogress. If you liked this episode, listen to How Patty Arvielo Built a Multi-Billion Dollar Mortgage Empire and How Candice Smith is Helping Other Founders Tell their Stories.

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