Adam reflects on the resigned attitude he experienced from many wine professionals at Wine2Wine in Verona, and he, Joanna, and Zach discuss why defeatism won't work for wine, and why younger consumers can be won over, they just have to be actively targeted. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: I'm in My Groff Phase at Ruby Bar

Joanna is drinking: Weingut Veyder-Malberg Weitenberg Grüner Veltliner

Adam is drinking: Gin Martini at Archivio

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