Craft to Career

Why You Need an Email List (and How to Make It Work for You)


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Let’s talk about email lists—why you need one, how to grow it, and what to actually send. I’ll walk you through my best-performing opt-ins (including the one I keep sharing even though I think everyone already has it), ideas for what to say in your emails, and how to sound like a real human being—not a robot. Plus, I’ll share the #1 rule when it comes to building your list: be kind to yourself. Small steps matter.

In this episode, you’ll learn:

  • Why email is more powerful than social media (when done right)

  • How to pick an opt-in that attracts the right people

  • The real secret to writing emails people actually enjoy

  • My go-to email content ideas when I’m not sure what to say

  • How to get started with my course, FloDesk Made Easy

Resources mentioned:

  • FloDesk Made Easy – My course to help you create opt-ins and send emails with confidence

  • Free Gingham Quilt Pattern – My most popular opt-in!

  • Kajabi Course - My FREE course teaching how to use Kajabi for selling online courses and memberships

...more
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Craft to CareerBy Elizabeth Chappell

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