The Daily Groomer

Why You Need to Offer More Than Grooming with Andrew Fraser


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Summary

In this episode, I'm thrilled to chat with Andrew Fraser, successful entrepreneur and owner of Doggy Zone – a nationally recognized pet care business. We delve into Andrew's journey in the pet industry, Doggy Zone's exciting services, and how diversification has driven their success. We also discuss the significant role of technology in managing different departments and Andrew's unique emphasis on personal growth for his staff. His vision and tenacity serve as an inspiring tale for all entrepreneurs. Tune in to learn his secrets!


Timestamps:

01:19 High school dropout found success with dogs.


05:58 Excitement outweighed fear in business transition.


08:24 Started training dogs, rented house, bought own.


11:20 Started with boarding, now offer grooming too.


15:56 Starting a business requires being scrappy, flexible, and customer-focused. Maintaining a high standard of service is crucial. Offering multiple services may be worth it, but what is the key to success?


20:06 High margin in dog training and boarding. Low margin in retail. Economy affecting business. Retail has grown significantly this year. Grooming has lower margin, can improve.


23:22 Cross-selling increases revenue by leveraging trust. Multiple service offerings increase profitability per customer. Technology is crucial for managing diverse modules.


26:49 Emphasis on growth and mindset in company.


28:36 Reward growth, take chances, embrace setbacks. Resilient.


32:17 Reach out to Andrew for an amazing experience.

...more
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The Daily GroomerBy Alex Martin and Shannon Wynings Roberts

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