Ep 127 Neylan McBaine joins. She had a front row seat to the earliest days of digital marketing in Silicon Valley, and she’s brought that experience to several top retailers’ marketing efforts in the years since. Neylan has served as both an in house marketer and as an agency account planner, giving her unique insight into the challenges and benefits of each. She currently is the CMO of Brain Chase, an educational technology tool for kids that disguises online learning with premiere curriculum providers as a massive global treasure hunt for a real­life buried treasure.

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3 Key Points:

1. Avoid seasonality by expanding range of services provided.
2. Expand curriculum to appeal to a wider audience.
3. Prizes as incentive.

Episode Notes:

• 00:59 – Nathan’s introduction to today’s show
• 01:44 – Witnessing 1999 – 2001 Silicon Valley dot.com boom/bust
• 03:40 – Brain Chase curates online curriculum for Grades 2-8
• 05:13 – Pricing
• 06:42 – Summer 2014 – 500 subscribers; 2015 – 2000 subscribers
• 07:21 – Price 2014 $199 down to $149 in 2015
• 08:22 – Seasonality – introducing new Spring and Fall semesters in Feb 2016
• 09:44 – Hoping to break $1 million in 2016
• 10:15 – Teachers and parents were targeted for marketing
• 11:53 – Expanded elective curriculum in 2016 to appeal to a wider audience
• 12:54 – Partnered with Junior Explorers (see Episode 110)
• 13:28 – Buried Treasure prize incentive
• 14:45 – Follow @NeylanMcBaine
• 16:23 – The Famous Five

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
• Brain Chase
• Junior Explorers
• ReWork

Famous 5

• Favorite Book?— Re-Work
• What CEO do you follow?— Jason Fried
• What is your favorite online tool?— Kickstarter
• Do you get 8 hours of sleep?—No
• If you could let your 20-year-old self know one thing, what would it be? How flexible I would need to be with my career.

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The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop