Losing a big account hurts. Your natural instinct is to get defensive, blame price, and block the other broker on LinkedIn. But what if the secret to your future growth lies in picking up the phone and congratulating the person who just beat you?

My guest, Ruth Manka, Executive Director of Intersure, advocates for a radical strategy called "coopetition." In this episode, she explains why the most successful independent agencies are sharing their secrets with rivals rather than guarding them. We discuss why you should debrief with the competitor who stole your business to learn where you failed, how to stay independent in an M&A-obsessed world, and why an abundance mindset is the ultimate competitive advantage. This is the argument for turning your enemies into your best teachers.

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KEY MOMENTS

(0:00) Why You Should Call the Competitor Who Just Stole Your Client 

(4:17) Community vs. Networking: Why Most Groups Fail 

(7:30) The "Coopetition" Strategy: Sharing Secrets to Win 

(14:30) The Call: How to Debrief a Loss with Your Rival 

(15:28) Staying Independent in a World of Mergers 

(24:10) AI is Your Thought Partner, Not Your Replacement 

(30:52) The Abundance Mindset: Why the Good Guys Win 

(37:04) Ruth’s Routine: Light Therapy and the "Reverse 80/20 Rule"

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