In this solo episode, Ina shares the moment that changed how she thinks about marketing forever. After quitting her six-figure government job to go full time in photography, attending an overseas retreat, and coming home to zero bookings in January and February, she learned the hard way that posting on social media and having a marketing strategy are two very different things. She also introduces her Consistent Ideal Client Method, the three part framework she now teaches to pet photographers who are ready to stop guessing and start building a system. If you're stuck in the feast and famine cycle, this one is for you.

Key takeaways:

1. Why posting consistently is not the same as marketing
2. The difference between passive and active marketing
3. Why the feast and famine cycle is a structure problem, not a talent problem
4. The Consistent Ideal Client Method: Magnetic Visibility, Aligned Positioning, and Intentional Client Experience

Sign up to The Consistent Bookings Workshop:

🌐 Sign up for the Consistent Bookings Workshop or Find out more about the Consistent Bookings Program

Connect with Ina

📲 Instagram: @inaj.thepetphotoceo

🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching

🌐 Sign up for the Pet Photographers Marketing Reset Free Masterclass

💬 Join the Pet Photographers’ Collective

If you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

1. Practical marketing tips
2. Business lessons and mindset shifts
3. Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

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