Nailing mobile ad strategy isn’t just about making eye-catching creatives—it’s about understanding what works, iterating quickly, and scaling effectively, even on a tight budget. In this episode, Peggy Anne Salz and Brian Baglow sit down with Z, Founder and CEO of BLKBOX.ai, to discuss how AI-driven creative optimization is transforming the way gaming studios approach ads. By following BLKBOX’s Five Pillars of Creative Success, teams can break free from the copycat cycle, create unique ad variations, and boost performance without overloading their art teams. Z also explains how the latest AI tools can streamline go-to-market timelines, ensure brand-compliant creatives, and help studios make smarter scaling decisions.Z - https://www.linkedin.com/in/athar-zia-97555462/BLKBOX. - https://blkbox.ai/CHAPTER TIMESTAMPS00:00 - Intro02:58 - 1500% return05:26 - Demystifying the blackbox08:44 - The Five Pillars of Great Creatives10:55 - Pillar One: Analyse13:00 - Unlocking surprising insights16:03 - Pillar Two: Ideate19:55 - Pillar Three: Create22:30 - Pillar Three: Test26:46 - Pillar Three: Scale30:26 - "Don't go live yet."35:54 - Demo of Blkbox's dashboard44:30 - Treat art as science46:05 - Favourite games Q&A