You have been spending lots of time with clients, but nothing is happening. You are doing all the right things, but you are still not getting what you want. Why? Because you focus more on your product than on the buyer’s problem.

The two main reasons your sales people aren\'t making more sales for you MSP/IT company is two main beliefs. They don\'t believe in the product they are selling or they lack confidence. Sadly this is almost always the case. The second is they don\'t understand how to break down the product so the person buying it can understand it. Either way, both are bad.