“The thing that does matter is how good your people are. It's how good your service is." Today, Alex (@AlexHormozi) discusses the importance of having a flexible business model that can adapt to any market. He shared examples of how his gym locations in polar opposite markets succeeded because of their hybrid model, allowing more people to ascend and adjust to market demands.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:18) - Proper model works in any market.

(1:43) - Model adjusts to any income level.

(3:04) - Bifurcated model: large group, semi-private.

(4:49) - Flexible model targets different customers.

(7:25) - Advantages of poor markets for growth.

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