There's a new service sitting in your business that should be doing better than it is.

You know it solves a real problem. You've poured thought, care, and experience into it. And yet… it's landing with a dull thud.

Crickets. Polite interest. "Sounds amazing!" No movement.

In this episode of The Wellness Business Show, I'm breaking down why brand-new wellness services so often struggle to sell, and why it's rarely about the quality of what you've created.

More often, it's about what came before the sell.

I walk you through a simple but powerful five-step framework for selling a new service in a way that feels grounded, ethical, and actually works, whether you're launching something brand new, relaunching a past offer, or finally giving an idea the airtime it deserves.

We talk about:

• why mindset matters before you market anything new

• the biggest mistake wellness business owners make when launching

• how to build demand before you ever open sales

• why "getting crickets" is usually a positioning issue, not a people issue

• how to flip the sales dynamic so clients feel ready and excited

• the structure that turns interest into actual sign-ups

• how to future-proof an offer so each launch gets easier

If you've ever:

• shelved an offer because it "didn't work"

• felt nervous selling something without testimonials yet

• launched quietly and hoped for the best

• or wondered why something good just didn't take off…

This episode will give you clarity, reassurance, and a repeatable process you can come back to every time you create something new.

🎧 Listen to the episode, then come and tell me in the DMs: Which step do you usually skip?

You can find me over on Instagram: 👉 https://instagram.com/kirstykianifard

And if you're questioning whether your business model is actually supporting your growth, you can take my free quiz here: 👉 https://kirstykianifard.com/bizquiz